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NBC Self-Starters with Lanie Alabanza-Barcena of HLZBLZ

It’s been 4 years since our homegirl Lanie Alabanza-Barcena of HLZBLZ initially shared her hustle with us in our “Cool People With Cool Jobs” video series. Since then, Lanie has done even more amazing work and has recently gotten the attention of NBC Asian America for some deserved recognition. “Self-Starters” is a five-episode series which explores the stories […]

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Fashion Forward: Lanie Alabanza-Barcena

What is your hustle? I design and create products… whether it be clothing, footwear, and accessories that evoke emotion and/or make people feel good about themselves. For instance, I love hearing a female say, “omg, I feel sexy when I wear BOTB” or “I feel bad ass whenever I wear this Hellz top.” Designing is […]

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10 Lessons From Lanie Alabanza of Hellz Bellz/BOTB

Former Behind The Hustle panelist Lanie Alabanza-Barcena of Hellz Bellz/BOTB is consistently asked: What advise would you give young aspiring designers eager to make it in the fashion industry or start their own brand? She narrowed her answers to 10 pieces of carer advice. While these do apply to the field of design and fashion, they also apply to all […]

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Watch The Fashion Forward Career Panel In Full

On June 30th we hosted the Fashion Forward career panel at the Magic office in Santa Monica. Moderated by the lovely Paula Miranda, our panelists designer Melody Ehsani, designer Lanie Alabanza-Barcena (Hellz Bellz/BOTB) and stylist/costume designer April Roomet shared their inspirational stories and insightful career advice. Watch the career panel in full below. Part 1 of 2 Part 2 of 2

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Fashion Forward Career Panel Recap

Last Saturday, June 30th we hosted the Fashion Forward career panel at the Magic office in Santa Monica. Moderated by the lovely Paula Miranda, our panelists Melody Ehsani, Lanie Alabanza-Barcena (Hellz Bellz/BOTB) and April Roomet shared their inspirational stories and insightful career advice. A great turnout for an amazing event, thank you to everyone that came out or tuned into the career panel! If you missed the event […]

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Watch The Fashion Forward Career Panel LIVE

For the aspiring designers, stylists and more that are not in LA to attend Fashion Forward on Saturday June 30th, as always, we will be streaming the event live via Ustream. Save the link to this post and tune in live at 3 pm to hear inspirational stories and insightful career advice from designer Melody Ehsani, designer Lanie […]

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Behind The Hustle Career Panel: Fashion Forward

On Saturday June 30th, we are bringing some of the industry’s best fashion stylists and designers in to speak about how they go about choosing the fashions and looks for people in front of the cameras, as well as every day and event friendly looks. And of course how they got to where they are. […]