I Got Next: Monica Rivera

We focus on showcasing those who have already attained success in their careers so they can share their advice with you. Nothing means more to us than hearing about how we have helped inspire and help anyone along their career path. Well, “I Got Next” is for those new, up-and-coming hustlers. We want to let you know that there are others like you that are working arduously towards their goals. Hear about what they do and why they’re unique. Maybe you can help each other out, so hit them up to collaborate! Think you got next? Email us at info@behindthehustle.com and tell us why!

First up, we have Monica Rivera (@MonicaBMH) of Los Angeles, CA who is motivated, is working on some cool projects and has some great goals.

What’s your hustle?
To be honest, I don’t have just one because I’m constantly working on different things. My main hustle right now has to be Viva La Ink, the custom apparel company I co-founded this year. We don’t just do shirts though. We’ll be able to print some dope custom kicks soon and we’re working on a mobile retail store too! It’s going to be completely new, completely innovative and something no one has seen yet. I also do a lot of freelance work in marketing, branding, and sales, and of course there’s my blog and brand “Bless My Hustle”. It’s crazy how many opportunities have come up just from that. I mean, I got to go to a NASA space launch to help on a project with Will.I.Am last year all because of my blog and I have people as far as the Netherlands ordering my wristbands. I’m planning on building on the brand by launching a “Bless My Hustle” clothing line next year so I’m pretty excited about that!

What qualities do you possess that have and will contribute to your success?
I think my passion and my work ethic are huge contributions to my success. I’m also a very ambitious person. I know what I want and I work hard to make it happen. Also, my willingness to take risks. A lot of people will tell you not to get tattoos or wear certain things because you won’t be able to get a certain job, but I promised myself a long time ago that I wouldn’t ever let my career trajectory affect my lifestyle choices. I think that’s part of what has really inspired my entrepreneurial tendencies. I figured if I created my own job, I’d be able to dictate everything else in my life too.

What are some of your goals?
I want to make enough money to retire my parents and give all of my nieces and nephews the chance to go to college. I mentioned the clothing line I’m planning on launching for “Bless My Hustle”, but in the future, I also want to start a non-profit mentorship program that works with at-risk youth to identify their skill set’s and give them the tools to cultivate their own hustles. There’s so much emphasis on telling kids they should work to become a doctor, lawyer, or an engineer. Those are great careers but it doesn’t mean we should ignore or put down the students who struggle with math but create amazing doodles on the back of their notebooks. They could be the next Vincent van Gogh or Banksy. That’s what my mentorship program would be about – finding the hidden potential in our youth and helping them create their own paths.

Who is someone you aspire to be like and why?
I’m going to cheat and pick two people because I definitely have to say my parents. They both came from low-income families and struggled to make a life for themselves. My dad came from Mexico, learned a trade, and ended up owning his own company. My mom worked multiple shifts and carried around a Spanish dictionary so she could get the bilingual pay raise while going home to cook, clean, and put her kids to sleep. If that isn’t hustle, I don’t know what is.

What’s the best advice you have been given?
Work five years like no one else will and live the rest of your life like no one else can. That’s my whole five year plan right there!

(Photos credit: Jose Choto)