Everyone follows a few brands on Twitter or likes a few brands on Facebook. Those brands may or may not overlap between the two social media platforms. There are plenty of reasons for this. You might follow a brand on Twitter because they have give-a-ways and great customer service. You may like a brand on Facebook because you are already a customer and they post cool content.
If you have a brand, you most likely should have a Twitter and a Facebook page. You are obviously gonna want the most followers and likes as you can possibly get. Make sure to spread the word of your brand, post engaging content, and have contests. Below is a breakdown of what makes people want to follow and like your brand. Spoiler Alert: People like free stuff.