Everyone has played boardgames. What you are used to playing is Monopoly, Scrabble, Sorry, Clue, as well as others. Have you ever played a game that truly encourages creative thinking and design? No, not Pictionary. This game wants to take you into the world of graphic design, not just the design aspect but conceptualizing, pitching, and more. The Pitch gives the opportunity of everyone to contribute to the creative process of design. This game gives some real world like experience by allowing you to be the one pitching the idea to a certain company or the art director of that company who dictates which ideas are good and bad. Definitely a game we are gonna have to play and see for ourselves. If you are interested in graphic design, a fun game that gives you a taste of the real world just might be for you.
I wanted to “rebrand” the preconceptions about graphic design, I wanted friends, family, clients, and the general public to have a new found respect for the field, the legitimacy of which I think is too often minimized or entirely over looked.
All great design begins with one thing: a great idea. This idea is the root of every well produced, beautiful, or savvy execution.Whether it’s the representation of a brand by understanding the audience, the consideration of a books content when creating a cover design, or the basis of a political campaign that goes on to influence millions. As designers we have the ability to influence a world that is more aware of and impacted by design than it realizes.
Communicate the premise of graphic design and make it accessible to everyone, especially non-creatives. Create a product that helps us form a community, collaborate, and invent, exactly what I believe design intends to do.
Create the game of graphic design. A game that allows everyone, not just designers or creatives, but your younger brother, your grandma who can’t click a computer mouse or your best friend who’s an economics major, to better understand and engage in the creative process.
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